Good marketers know how to make search engine visitor clicking their advertising despite huge competition. There is fatal mistake many self starters do when launching Adwords/Yahoo SM campaign. Usually they pack as many keywords under one ads as possible hoping that someone will click.
This is not the way it works. Recent studies show that visitors are likely to click your ad when they keyword is both in the title and description i.e.
Keyword searched for: larger breast
Larger Breast -30 days
Feel Good Be Confident
Larger Breast No Silicon
www.FreeMedic.net
"Research conducted by AC Nielsen proves you
can achieve better results from your Yahoo! campaign. Include the keyword in the
title and description.
- This reassures users that your site will contain
what they're looking for.
- Users were nearly 50% more likely to click on
listings in which the keyword was included in both the title and
description."
As you noticed above Google is highliting in bold your keywords making it even more noticable if the search conducted is matching the one in your content.
There is one little known trick to exactly match searched
on keywords in your Google Adwords campaigns is to use dynamic keyword
insertion. You use curly brackets where you
want your keywords to appear, like this: {keyword: }
After the colon you
include a default keyword, like this: {keyword: default word}
The reason you
include a default is that Google limits the number of characters you can have in
a line of text. If the keywords you are automatically inserting would exceed the
maximum number of allowed characters then nothing would be displayed.
Dynamic
Keywords Insertion is only for the First line of your Adwords Ad, and the maximum
allowed number of characters is 25.
Google can also capitalize
each of the keywords for you if using this syntax: {KeyWord: }
An example of how to
use Dynamic Keyword Insertion would be the following ad:
Buy {KeyWord: Cat
Food}
Huge Selection of Tasty Snacks
For Your Favorite Feline.
Note
that Google does not allow this feature used on search terms that are
misspelled.
You can also use this trick on your websites to dynamically
change the text of your web pages to match the keywords being searched on from
the search engines. In fact, this can work in tandem with your Google Adwords
and Yahoo Search campaigns.
Extremely powerful, isn't it. Searching
for the keyword 'larger breast' and visitor can see those exact words in your pay per click
ad. So of course they are more likely to click on your ad, aren't they.
Additionally on your web page are the same words all around: 'larger breast'. As you noticed the words didn't apprear priory to the visit on your website, the words were generated dynamicaly. This way your chances to increase sale are skyrocketing - Do you agree?
They feel like arriving to the place they intended.
The chance of successfuls sale/signup/subscription is multiplied obviously.
Good Luck...
Technorati Tags: sell, sales, infoproduct, income, work from home, business, tactic, tactics, money, advertise, marketing, internet marketing, pure profit, profit, customer, search marketing, sm, yahoo sm, adwords, msn ad center, generate sales, make money online, money maker, clever sales, salesman
No comments:
Post a Comment