Did you think about reasons behing buying ebooks?
Therea are some official theories about it, proving themselves right.
Usually becouse you recevie "instant gratification" and can use NOW.
The factor of "NOW" is very important both in online and offline sale.
But every salesman knows it, don't you.
I find many books treating their niche subject as something general,
and rewrite encyclopedias, guides and manuals.
This is not what ebooks is supposed to be in niche market.
When buying ebook that cost more than few traditional, printed books
at Amazon you expect different approach and faster results.
I conclude that ebook in niche market should focus on specific,
narrowed problem and clearly present solution to the problem,
without spending days serching, reading and consulting.
The main reason that published ebook makes no satisfying profit
to the author is wrong focus.
Instead of explaining and describing the problem you should concentrate
attention on fixing/solving. You don't need to be another bookstore writer.
Let's turn to the example:
If you had small breast and the only known remedy to you was silicon
implants wouldn't you be interested in handling it without cutting?
I was watching TV program about small breast and there were quite few
amazing ideas presented. One girl was using vacum cups every night
and her breast was swallen in the morning - so looked bigger to others.
It hurt that she couldn't enjoy sex with boyfriend but her look was priority.
Another theory was a women in New York who was taking pictures of
naked girls who were isolating themselves becouse of being flat.
This therapy as far as I understand was suppoused to help this girls
love thmselves and their bodied. Usually many phisical changes can
be achieved by changing your perspective.
There were couple more examples but I don't want to get to the details.
The result was the methods were reviewed by specialists who advised
which of the natural methods are effective and for how long.
Later I also found other products people use like creams, pills...You name it.
i.e.:http://www.freemedic.net/health/breastgainplus/
My conclusion is that nobody wants to read about the reasons why you might
possible never have bigger breast, all the scientific explanation, genetic thories.
I just want to know who did what and the results achieved. Were they constant,
how long it was working, were there any complications.
Just share real life stories and proven sucessful or unsuccessful methods to
fix or solve problem.
Avoid writing encyclopedic descriptions, scientific reviews if not directly related
to the problem solution.
If you found successful method you can advertise your book based on
the person testimonials.
Obviously it is much better to have your problem/issue solven using
simple natural methods instead of specilized one.
So, if you write about niche specify in your topic the problem and focus on
easy solutions.
The MAGIC behing this approach is very simple:
People who are looking for a solution are impulse buyers. Don't require extra
BS talking. Give them what they want - the problem solved. You are not suppoused to explain like an encyclopedia. Your job is to solve a urgent
problem.
Do so, and you will always have a product in demand.
The buyers who are desperate are really the one you want.
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